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  Complete the survey below and you will receive a coupon for a LARGE DRINK at White Oak Golf Course. This coupon is valid any day and any time before 06/18/2005. Simply complete the questions below, and you will be able to print out the coupon immediately. Thanks for your interest in White Oak Golf Course!  
     
1. a) First, tell us the total number of rounds you played in the past 12 months.  

b) Then, tell us how many of these rounds you've played at White Oak in the past 12 months.  

c) Finally, list the two other courses you play most in the area, if any, and tell us how many rounds you've played at each in the poast 12 months.  

Course 1 Rounds 1
Course 2 Rounds 2

 


 
2. Which of the following best describes you?  

Annual Member Business Golfer League Player Discount Card Holder
Seasonal Member Area resident Vacationer Other, specify


 
3. Please choose a level of satisfaction for each of the factors listed below. Then, in the far right-hand column, check three factors that are most important to you when playing golf.  

1=VERY DISSATISFIED 2=Somewhat Dissatisfied 3=Neither Satisfied or Dissatisfied 4=Somewhat Satisfied 5=VERY SATISFIED
 

FACTORS WHITE OAK GOLF COURSE
Check three most important factors
1) Affordability/value of course
1 2 3 4 5
2) Convenience of course location
1 2 3 4 5
3) Tee-time availability
1 2 3 4 5
4) Overall course conditions (fairways,tees)
1 2 3 4 5
5) Condition of greens
1 2 3 4 5
6) Scenery and aesthetics of course
1 2 3 4 5
7) Pace of play
1 2 3 4 5
8) Condition of golf cars
1 2 3 4 5
9) Amenities (clubhouse, proshop)
1 2 3 4 5
10) Friendliness/service of staff
1 2 3 4 5
11) Food and beverage service
1 2 3 4 5
12) On-course services (restrooms, water)
1 2 3 4 5
13) Overall experience
1 2 3 4 5
 


 
4. Why do you normally choose to play at White Oak Golf Course? (check all that apply)  

Proximity to residence Variety Affordability Reputation of course
Quality of service Tee-time availability Special Discount Friends play here
Other, Specify      
 


 
5. Gender: Male Female  
6. Age:  
7. What is your annual household income?  

Under $25k $25k - $49,999 $50k - $74,999 $75k - $99,999
$100k - $149,999 $150k - $199,999 $200k - $249,999 $250k +
 
8. Will you return to this course in the future? Yes No  
9. Zip code of primary residence:  
10. Distance of course from your residence: miles minutes  
11. Approximately how many years have you been playing golf at White Oak Golf Course?  

Less than 2 years 2 to 4 years 5 to 7 years 8 to 10 years
More than 10 years      
 
12. Would you recommend this course to others? Yes No  
13. List your two favorite radio stations in this area. FM AM  
14. What sections of the newspaper do you read most often?  

Sports National News Local News Classifieds
Obituaries Travel Weather Weekend
Entertainment Comics Coupons Advice (Dear Abby)
 
15. What 3 cable TV stations do you most often watch?  

1) 2) 3)
 
16. What is your average score for 18 holes?  
17. What days do you usually play golf? Weekdays (Mon - Thurs) Weekends (Fri - Sun) Split evenly  
18. List the local newspaper you read most often.  
19. What one thing would you change at White Oak Golf Course?  
20. Do you feel that you get a good value for your money at White Oak Golf Course? Yes No  
21. List two reasons that you don't play more golf.  

1)
2)

 
22. Would you have a golf outing at White Oak? Yes No  
23. What could we do to enhance your loyalty and increase your play frequency at White Oak Golf Course?  

 


 
24.
Name:
Address:
City:
State:
Zip:
Phone:
* Email:
 
 
 
     
     
 
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